The blog

There was a time when buying Indian meant accepting a compromise. These ten make that idea look very out of date. For most of the last thirty years, "Indian brand" carried a quiet apology with it. It meant cheaper, and it meant you were settling, the stitching would give, the colour would fade, and the thing you actually wanted was the imported one you couldn't afford. That stopped being true, and it stopped being true faster than most people noticed. These brands were desig

Nine essentials for men which they use every single day, usually own a version of, and only need to buy properly once. Nothing here costs more than ₹40,000. There's a pattern to how most of us spend money. We agonise over the occasional big purchase the phone, the laptop and give almost no thought to the things we touch every single day. So we end up with a flagship phone and a wallet falling apart at the seams, a wardrobe full of clothes and one battered pair of sneakers. Th

A dress watch for the wedding season, a diver for the monsoon, a ₹1,500 Casio for everything else. Here's the whole kit worn, tested, and priced in rupees. Ask ten watch people what an essential collection looks like and you'll get ten different answers, most of them costing more than a car. Search "watches every man should own" and you'll be told you need a Rolex Submariner, an Omega Speedmaster, all of which are good but I'll give you a list that will help you with every oc